UK MVP development agencies typically price in one of three ways: hourly rates (£60–£150/hour), project-based fixed pricing (£15,000–£120,000+), or retainer models (£3,000–£15,000/month). Doted’s positioning — lean, founder-led, fixed-price — aligns best with project-based pricing, supported by a post-launch retainer option.
The pricing tiers below are designed to cover three distinct founder stages: validation (is this idea worth building?), launch (build the MVP and get to market), and growth (the product is live and needs to evolve). A discovery audit option captures high-intent founders who aren’t yet ready to commit to a full build.
What's Always Included
The Starter package at £8,500 is deliberately positioned at the lower end of the credible UK agency market. Offshore agencies operate at lower price points, but the Doted value proposition — UK-based, founder-led, direct access, no project manager layer — justifies a premium over offshore. The Growth and Scale packages are competitive with UK boutique agencies while remaining accessible to seed-funded founders.
The Discovery Audit at £350 is the most important pricing decision. It removes the biggest barrier for hesitant founders (committing thousands before they’re sure), creates a natural on-ramp into the full build packages, and gives Doted a paid discovery process that produces better project outcomes. Most founders who complete a Discovery Audit will proceed to a full build. The credit-back policy reinforces this.
